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Pure Sea Moss
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The purple jars

Purple Sea Moss Gel

Purple Purple, kept plain, and Purple Hibiscus. Color is a matter of pigment, not strength.

New to sea moss?

Start with Gold Pure — it's the plainest jar and the easiest to take straight. The label says 1–2 tablespoons daily: a spoonful in the morning and one at night.

Before you start

Sea moss is a natural source of iodine, and the amount varies between harvests. If you have a thyroid condition, take thyroid medication, are pregnant or breastfeeding, talk to your doctor before adding it to your routine.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

01

What makes it purple

Pigment, and how much sun it saw.

Sea moss is a red alga, and its natural pigments can read as deep purple. Much of the gold sea moss you see is lighter because it was bleached by the sun as it dried. The color in the jar is the color the seaweed had: there are no artificial colors in ours.

02

The two purple jars

What each label says.

Purple Purple: wildcrafted purple sea moss, purified water and lime juice. A little earthier than gold, and kept plain.

Purple Hibiscus: the purple gel with hibiscus, floral and tart, in a deep magenta.

Keep refrigerated after opening.

Questions

Purple, answered

Is purple sea moss dyed?

Not in our jars. The color is the seaweed's own pigment, and there are no artificial colors in what we sell.

Is purple sea moss better than gold?

Not on any basis we can document. Color is pigment and handling, not grade. Choose on taste, on the color you want in the glass, and on the label.

Where is your purple sea moss from?

The label says wildcrafted purple sea moss and does not name a country, so neither do we.

How do I judge any sea moss gel?

By the label: the ingredient list, the named seaweed and origin, and whether there is an analysis of the batch. Here is how to judge any sea moss gel.

Start with Purple Purple.

The purple variety, kept plain.