01
What we will not print
The short list that has cost other people in this category a great deal of money.
We will not print, on a label or in artwork we produce, any statement that the product addresses a medical condition. Not in a headline, not in a tagline, not in small print on the back.
We will not print mineral counts that are not supported by an analysis of the batch in that jar — including the very popular number you have seen repeated across this whole category, which has no study behind it and is the claim regulators quote back at sea moss sellers most often.
We will not describe the product as approved by any regulator, because dietary supplements are not approved. We will not print storage or shelf-life wording that goes beyond our manufacturer's documentation. And we will not print an environmental or certification claim without the certificate to match it.
None of this is us being difficult. A label is the one part of your product that a regulator reads first, and a payment processor reads second. We would rather have this conversation at the artwork stage than after your account is frozen.